120. Why THIS is Done to Raw Dog Food with Billy Hoekman from Green Juju
You asked for it!
There have been so many questions about HPP and while I do my best to field them, I decided to bring the expert to you to answer all of your questions.
Billy Hoekman from Green Juju shook a good portion of the fresh-feeding pet parenting space up when he announced that HPP isn't the demon we thought it was.
This happened earlier in 2023 and I did a podcast about his announcement, which just brought about more questions from you .... so here he is to explain all the science-y things himself!
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Billy Hoekman
Vice President of Nutrition and Communication
Billy Hoekman is Vice President of Nutrition and Communication for Green Juju. He is involved in formulation, product development, working with farmers, science education, and sales and marketing. He participates frequently in expert panels and speaks nationally and internationally in venues ranging from universities and conferences to public libraries. He also serves on the board of directors for multiple organizations, attends AAFCO meetings, and has numerous published articles. He is a trusted pet health advocate that specializes in turning hard to understand nutrition concepts into plain English. He lives in Lancaster Pennsylvania with his wife, their daughter Maple, and their dog Huckleberry.