How To Choose A Pet Food with Evermore Pet Food
Hanna, co-founder of Evermore Pet Food, shares the story behind the company and the importance of quality ingredients. She discusses the role of grains in their formulas and addresses the controversy surrounding seed oils. Hanna also explains the potential dangers of folic acid and the challenges of balancing fresh food. She emphasizes the benefits of rotational feeding and provides information on the available formulas and ordering options. Additionally, Hanna discusses the sous vide cooking process and addresses concerns about packaging materials. In this conversation, Jessica and Hanna discuss the challenges of plastic packaging, the responsibility of putting food out in the world, and how to engage with Evermore Pet Food. Hanna emphasizes the difficulty of finding non-plastic materials that can withstand the necessary applications, but expresses hope for future advancements.
Takeaways
- Evermore Pet Food was founded based on a personal experience with a dog diagnosed with cancer and the positive impact of a homemade cooked diet.
- The quality of ingredients, including sourcing and animal welfare, is a top priority for Evermore Pet Food.
- Grains can have a place in a dog's diet, as they provide targeted nutrition and beneficial fiber.
- The controversy surrounding seed oils highlights the importance of considering the quality and purpose of ingredients.
- Balancing fresh food diets can be challenging, but variety and rotation can help ensure a well-rounded nutritional profile.
- The sous vide cooking process used by Evermore Pet Food helps maintain flavor, nutrients, and texture.
- Packaging materials are tested to ensure they are free from harmful substances.
Chapters
00:00
Introduction and Background
01:10
The Story Behind Evermore Pet Food
06:28
The Importance of Quality Ingredients
09:42
The Role of Grains in Evermore Pet Food
14:43
The Controversy Surrounding Seed Oils
19:37
The Impact of Ingredient Quality on Health
22:27
The Potential Dangers of Folic Acid
25:04
The Challenges of Balancing Fresh Food
30:14
The Benefits of Rotational Feeding
36:46
Available Formulas and Ordering Options
38:38
The Sous Vide Cooking Process
43:33
The Importance of Flavor and Commercialization
44:08
Disclaimers and Testing of Packaging
44:50
The Challenge of Plastic Packaging
46:27
The Responsibility of Putting Food Out in the World
47:12
Engaging with Evermore Pet Food
48:43
Appreciation for Evermore Pet Food
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Hanna Mandelbaum
Co-founder Evermore Pet Food
Hanna Mandelbaum is the Co-CEO and Fairy Dog-mother of Evermore Pet Food. As a big picture, out-of-the-box thinker, she crafts a broader strategic vision for the Evermore brand. Whether it’s a dog-food eating campaign or canine office parties, she has innovated in ways that the entire “fresh food” category has followed. On a day-to-day basis, she manages sales, marketing, customer service, and partnerships.
Hanna graduated with a BA in Comparative Religion at the University of Chicago (2001) and subsequently found dog. Prior to starting Evermore, Hanna owned and operated a successful dog-walking, dog-training, and pet-sitting business for seven years in Brooklyn, earning her Certified Pet Dog Trainer (CPDT) certification in 2008. During this time, she also worked as a fine artist and trapeze performer. She has even managed to combine her love of Evermore with her passion for circus performance, in what might be the world’s first and only dog food-eating trapeze act.