How Can I Trust Pet Food Sourcing? with Hanna of Evermore Pet Food
Trying to choose a pet food is a daunting task for many pet parents ... and when we start thinking more deeply about sourcing, it can be even more complex.
For me, a company who values transparency is one that I choose to support. Evermore Pet Food has been a leader in the pet food space for decades and is continuing to do so with the Better Chicken Commitment.
Hanna joins me to discuss what this means and how you can better understand label claims.
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Hanna Mandelbaum
Co-founder Evermore Pet Food
Hanna Mandelbaum is the Co-CEO and Fairy Dog-mother of Evermore Pet Food. As a big picture, out-of-the-box thinker, she crafts a broader strategic vision for the Evermore brand. Whether it’s a dog-food eating campaign or canine office parties, she has innovated in ways that the entire “fresh food” category has followed. On a day-to-day basis, she manages sales, marketing, customer service, and partnerships.
Hanna graduated with a BA in Comparative Religion at the University of Chicago (2001) and subsequently found dog. Prior to starting Evermore, Hanna owned and operated a successful dog-walking, dog-training, and pet-sitting business for seven years in Brooklyn, earning her Certified Pet Dog Trainer (CPDT) certification in 2008. During this time, she also worked as a fine artist and trapeze performer. She has even managed to combine her love of Evermore with her passion for circus performance, in what might be the world’s first and only dog food-eating trapeze act.