Greenwashing in the Pet Industry with Lauren Becks of Girls Gone Raw
Greenwashing is a marketing trend that companies use to trick the consumer into thinking that their products meet specifications that a more conscientious consumer is looking for.
This is done with text and images that make the consumer believe that the product is somehow better for the environment and/or better for the health of the animal (humans included) eat or using it.
As someone who is making products for pets to consume, Lauren provides her unique understanding of how this works in the industry.
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Lauren Becks
Owner/Founder Girls Gone Raw Pet Health
Girls Gone Raw was started by a girl with an uncontrollable passion for pets and all things natural. By combining this love with extensive research, we began making organic supplements and treats for pet and their humans around Ohio. Lauren's background in zoo & wildlife medicine and husbandry helped to shape the business to where it is now. At Girls Gone Raw, we focus on the best species appropriate nutrition and enrichment we can give our pet carnivores! Education is key to empowering pet parents to keeping their pets as happy and healthy as possible, for as long as possible.